With more than 90 million registered users... LinkedIn is the number one social media platform for white-collared professionals today. Are you using it effectively?
LinkedIn is like an online resume, but scratch a bit deeper and it’s a platform for demonstrating your expertise and connecting with an online network. It’s nothing short of a source of raw possibilities.y
Whether you are a business owner or an employee, LinkedIn needs to be a part of your digital real estate and your online social presence.
What should you have on your profile?
There are numerous opportunities to highlight expertise and focus on interests within LinkedIn. The LinkedIn profile has a standard framework around which information can be added. There is an extensive field for a summary of your career profile, and a more limited field to provide details of your current position, past positions, education, recommendations, connections, and websites.
You’re in full control of what is displayed on the profile.
Improve your SEO with LinkedIn
“ LinkedIn needs to be a part of your digital real estate and your online social presence. ”
Spend as much time as you need to developing your LinkedIn profile, and remember that because it’s online, it needs to be SEO-savvy. In fact, you can use LinkedIn to help your search engine optimisation (SEO), since when your name is searched on Google, your LinkedIn profile will appear high in the search results.
You might even want to engage an SEO copywriter and get them to work their magic and create an engaging business profile specifically for LinkedIn that outlines your achievements and successes
Receive weekly updates on your network
The single business email that I receive and most importantly I take the time to read every week is the LinkedIn Network Updates email. If you’re not receiving this email, you need to change your LinkedIn email settings. (Select Settings / Receiving Messages, and at the Network Updates line, choose Weekly Digest Email).
This email summarises the major activities of your network over the past week: profile updates, new connections, new posts, new LinkedIn groups they’ve joined, new photos, new recommendations, polls, and applications (like Reading List by Amazon and TripIt).
Likewise using the ‘Share an update’ feature enables you to stay in front of your network on a weekly basis.
"I've tripled my business network within 9 months with Linked in", without doubt the modern new age business tool.
In today's dynamic market there is no 9 to 5 for the serious business guru. We have the tools to network and benchmark 24/7. "Linked in" lets me see core BUSINESS characteristics about people. The network provides an array of options to email, blog, share news, share invitations to events and merges brilliantly with tripit. Did I mention it merges with Twitter and lets you show your website/s and Blog.
Anyone who is serious about presenting in business should be in "linked in", further they should have a link to their profile page in their email signature. Clients can see your connections which act as great reference to the support of you inn your business world..
90% of Business is people business right!
At the end of the day we spend so much time and money to shape the image of our Business website or business shop front to impress, yet 90% of business is about people so why present yourself, that you are in business and linked in.